State Capital Thinks Green To Promote Jobs and Growth
A new initiative focuses on environmentally friendly programs to spur business Evelyn Lee Real Estate/Economic Development/Environment
10/8/2007
TRENTONLast week, a new partnership among New Jersey’s
public and private entities launched the Trenton Green Initiative, a
long-term effort to promote climate protection through energy-efficient
practices in the state’s capital. With the implementation of these
practices, the initiative aims to significantly lower energy use and
costs in Trenton, as well as create and expand green businesses in the
city and spur related job growth. The initiative will be funded
by the partnership, which comprises the city of Trenton, the state
Department of Environmental Protection (DEP), Public Service Enterprise
Group (PSEG), the state Department of Labor and Workforce Development,
the Governor’s Office of Energy Savings, Mercer County and Isles Inc.
The project will be carried out over an indefinite period of time,
according to Kent Ashworth, aide to Trenton Mayor Douglas Palmer.
The initiative’s public-private partnership could serve as an example
for other cities and towns that are developing and implementing
environmentally friendly practices, Ashworth says. “We hope that what
is being piloted in Trenton will provide a template for the state,” he
says. Work is already under way to move this initiative
forward. Earlier this year, Gov. Jon Corzine signed legislation to
phase out incandescent light bulbs in state buildings and require the
use of Energy Star products by all state agencies. Promoting
energy efficiency practices is also expected to drive economic
development and job growth in the city, says Carl Van Horn, professor
of public policy and director of the John J. Heldrich Center for
Workforce Development in New Brunswick. “There are many
opportunities that are available for energy efficiency work, whether
it’s retrofitting buildings and homes or doing energy audits,” Van Horn
says. “It provides job opportunities [and] creates entrepreneurial
opportunities for people to start businesses.” Trenton is
currently lacking in green businesses that promote energy efficiency
and other environmentally friendly measures, notes Marty Johnson,
president and CEO of Isles Inc., a Trenton-based community development
and environmental organization that builds and restores
energy-efficient homes. Aside from SunPower, a solar panel retailer,
and TerraCycle, a manufacturer of fertilizer made with worm excrement,
“there’s not a whole lot of presence here of the green sector,” he
says. However, Trenton’s low building and labor costs can
attract business, he says. “We think that there’s the potential for
there to be much more green business development because of the
competitive advantages we have,” he adds. Also, green
businesses, including those in biofuels, construction, recycling and
waste management, have been booming amid concern over rising energy
costs and a greater awareness of energy efficiency, says Martin
Bierbaum, director of the Municipal Land Use Center at the College of
New Jersey in Ewing. “It seems as though sustainability and green
building and green jobs is really gaining a tremendous momentum in the
last year or so,” he says. The expansion of the green business
sector will generate more green-collar jobs that support climate
protection, says Johnson. He expects the initiative will create
anywhere from several hundred to several thousand new jobs in Trenton.
The state’s capital’s unemployment rate was 10.7 percent in 2006,
compared with a county average of 4.2 percent, according to the state
Department of Labor and Workforce Development. Several proposed
measures under the Trenton Green Initiative outline specific
green-collar job opportunities for local residents. The Energy Smart
Home Inspection and Maintenance Initiative provides home inspection
services to local residents. Youths and adults conduct energy auditing
services and perform solar installation and remediation services.
The Green Roof Initiative, meanwhile, will encourage the planting of
rooftop gardens on government buildings, schools and businesses in
Trenton. The School Bus Biodiesel Initiative will develop a small-scale
commercial biodiesel production plant to provide school buses and other
local vehicles, with locally produced biodiesel, or fuel made from
local waste vegetable oil. This plan will generate jobs in biodiesel
production, distribution and community education. Expanding
green businesses and jobs in Trenton, however, depends largely on
whether local residents will be equipped to work in green-collar
careers. “You have to make sure you figure out a way to get folks that
live there into that labor force stream through education and
training,” says Van Horn.” The Trenton Green Initiative is
tackling the issue. With the Pilot Green Collar Careers Program, the
partnership will create demonstration projects with local vendors,
suppliers, manufacturers and energy companies providing job training
and jobs related to climate protection. Also, the state
Department of Labor and Workforce Development plans to form a Green
Jobs Workforce Advisory Committee in the next few months, says
spokeswoman Marcela Ospina. The committee, which will consist of local
businesses, public agencies, labor unions, higher-education
institutions and others, will meet to identify the skills and
certifications that will be required to perform green-collar jobs, or
jobs that are related to climate protection. “They’re going to
figure out a curriculum so that we can train the residents of Trenton
to be able to take these jobs,” says Ospina. The training will run from
basic courses to high-level certifications and be at vocational and
technical schools, community colleges and four-year universities.
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