In May of this year, I shared with you the very exciting story of the Retote recycled shopping bag from Target and TerraCycle. The vision underlying this innovative product and cultural catalyst inspired me for many reasons. Now, as I’ve been in possession of the bag for some time and had a chance to use it, I’d like to report to you from the perspective of a consumer.
The nifty, red Retote bag is the fifth in my collection of alternative sacks for groceries. I continue my practice of refusing bags altogether during better than 90% of my visits to the supermarket and other retail establishments but find myself in need of a secure carrying environment from time to time. I like the Retote the best and not just because it is made from recycled bags. The Retote is very sturdy and sends a loud message: recycling works!
I had to wait more than 3 months to receive my voucher for the free bag in response to the promotion in Newsweek Magazine but the delay lost its bitterness as soon as I took possession of my Retote. It is sturdy and downright fun to use. Best of all, the red handles fit in my clenched fist very comfortably.
Can I, in all candor, tell you that the Retote is better than every other reusable cloth or plastic sack on the market? No but it makes the loudest statement. In fact, the tag on the inside explains the mission of the Retote very nicely.
It took a combination of ingenuity and technology to create the Retote bag. By collecting your used Target plastic bags, we can fuse them together to produce these innovative, reusable totes. Target and Terracycle are teaming up on ways everyone can renew, reinvent and recycle. That's Design For All!
The promotion for free Retote bags is long since passed but the bags themselves remain for sale at your local Target store. The style bag which I received sells for $6. I highly recommend it. The capacity of the bag is about 15% larger than other bags sold at such places as supermarkets and drug stores but somewhat smaller than the reusable bags at Whole Foods (which also make a nice statement). Still, the Retote is my favorite and I hope that you will join me in creating a new craze.
Fomenting the Triple Bottom Line
Corbett Kroehler
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In this 20-minute interview with my good friend Jim Griffin, we discuss Project Green America and the United We Stand Expo in depth as well as the role which the Interstate Traveler Hydrogen Superhighway will play in his landmark activities.
Enjoy!
Fomenting the Triple Bottom Line
Corbett Kroehler
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When Jim Griffin and I created the Green Earth Expo, our vision was to bridge the gap between environmentalism and consumerism, to act as a nexus in which consumers who want to go green can meet vendors with green products and services who need more customers.
We hit the mark!
The Green Earth Expo was a successful culmination of the vision, as evinced by the feedback we received from exhibitors. Several of them told us that the quality of visitor which we attracted to the event was among the most receptive to their message they had seen in recent memory.
That made me smile!
In terms of our overall impact on commerce in the United States and around the world, though, the results of the Expo were middling. So, my good friend Jim Griffin has taken the vision which he and I originally conceived in a telephone conversation in February of 2007 and built upon it. The result is the United We Stand Expo, slated for August of 2009 in Washington, DC.
Jim’s move from Orlando to Washington is based on what I like to call version 2 of our vision for effecting real change in the green movement and it is based on a quest to create green jobs not unlike the good deeds of Van Jones and the Apollo Alliance.
Next time, I will share with you a telephone interview which I conducted with Jim in which he describes the United We Stand Expo and how it fits within the new partnership which he helped to form, Project Green America.
Fomenting the Triple Bottom Line
Corbett Kroehler
griffin photo: Julie Copeland
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Since the beginning of scientific awareness of global warming, initiatives to reverse the climate crisis have carried with them a political charge, sometimes partisan but always controversial. However, numerous factors have aligned to chip away at the status quo and October has proved to be a watershed month in the move to bring the Sunshine State not only on par with such places as California and New York in