Monday, November 17, 2008

From Wrappers into Fashion

The TerraCycle story is a tale of ultimate Eco-Capitalism. It all started in 2001 when two Princeton University students set out to change the way people do business. Inspired by a box of worms, these students had a dream: a company could be financially successful while being ecologically and socially responsible.
The company has taken their dream to the next level, inspiring the consumer to become environmentally responsible and TerraCycle is paying them to do it. Simply sign up on their website to collect juice pouches, wine corks, yogurt containers, cookie wrappers and the like and TerraCycle will send you a check. Yes, it's true, they will pay you for your trash.
This is a perfect way for schools, organizations and charities to make extra money, and in these tough economic times, maybe even the average consumer will be willing to send in their cookie wrappers. TerraCycle then turns the collected wrappers and containers into saleable, unique merchandise including shower curtains, hand bags, school supplies and packaging for the companies plant food and sprays.

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