Why TerraCycle opted to ask, not pitch

SmartBrief on Entrepreneurs | 10/28/2008

Tom Szaky, CEO of TerraCycle, decided to shake up the traditional retailer-manufacturer relationship. Instead of just pitching his company's green products to OfficeMax, he approached the retailer's category managers and asked what they wanted. The results were unusual: paper made from coffee leaves, straw and banana peels; biodegradable pens made from corn; pencils made from old newspapers and computer bags made from billboard vinyl. Inc.com (10/22)




Kraft Foods enters into recycling partnership with TerraCycle

Food Business Review | Wednesday, July 2, 2008

Green Products Gain From New Price Equation

Wall Street Journal, The | Monday, June 23, 2008

SignOnSanDiego.com > News > Business -- 'Green' energy demand means more jobs 1; conference

San Diego Union-Tribune | Friday, March 14, 2008

The Goal Is to Do the Right Thing

New York Times, The | Wednesday, May 21, 2008

N.J. company creates fashionable new life for old wrappers

Sun (Baltimore), The | Monday, July 7, 2008

Living Green: Low flow worth another look

Seattle Post-Intelligencer | Friday, September 12, 2008

TerraCycle Fashions a New Life For Old Wrappers

Wall Street Journal, The | Monday, June 30, 2008

TerraCycle Makes Bags and Cases From Trash That Can't Be Recycled - NYTimes.com

New York Times, The | Wednesday, September 24, 2008



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