CONTACT:
TerraCycle, Inc.
Albe Zakes
609-393-4252 ext 233
Albe@terracycle.net
TerraCycle Launches Sustainable Versions of Major Office and School Products
Materials
diverse as billboard vinyl, banana peels and used newspaper highlight
the innovative product line expansion available exclusively at
OfficeMax
Trenton, NJ September 9
th
– TerraCycle, Inc., a young eco-capitalist company is proud to announce
that it will more then double the number of ‘Made from Waste’ products
it sells at OfficeMax stores nationwide. The two companies worked
together for months to develop environmentally responsible alternatives
where they were needed most. The new eco-friendly end-cap will be set
in stores in early September. The end cap will feature a wide range of
products including computer bags, pens, pencils, paper, cork boards and
much more all made from waste!
TerraCycle and OfficeMax first partnered in May 2008, bringing a
unique line of products to an office retailers shelves for the first
time. Never before had a major office supply retailer offered product
made entirely from waste! The original line featured all-natural
cleaners, pencil cases, binder and trashcans. OfficeMax decision to
expand the TerraCycle line came after the initial success of these
items and due to the continued rise in consumer demand for sustainable,
environmentally responsible products.
After the initial launch of seven products the industry leader
helped guide TerraCycle by indicating where there was a lack of
eco-friendly options. Using their experience and wealth of knowledge
about the industry, OfficeMax helped TerraCycle to identify products
with poor environmental track records and few sustainable alternatives.
TerraCycle used this guidance to focus its product development on the
industry’s biggest issues.
"Our partnership with OfficeMax is unique and groundbreaking." Said
26-year-old TerraCycle CEO, Tom Szaky. "They know what is missing from
the industry in terms of sustainability and we are committed to finding
new, innovative ways to address those needs. This combination of
expertise from both retailer and manufacturer is incredibly powerful
and will enable us to supply innovation where it is most needed."
The new expansion will use waste materials as diverse as billboard
vinyl, wine corks, newspaper, cookie packaging, elephant poop and
banana leaves. The line includes several different sustainable versions
of industry staples like pens, pencils and paper. The new TerraCycle
pencils are made from 100% reused newspaper, while the new Tree Free
paper lines will be made from elephant poop, banana leaves, coffee
grinds and straw. Several new pens are made from biodegradable corn
plastic and recycled plastic respectively.
Among several other paper products made from recycled paper like
tab dividers and project folders, TerraCycle is also launching kid’s
notebooks made from post consumer paper with covers made from reused
cookie packaging like Oreo and Chips Ahoy! Two other OfficeMax
exclusives are Computer bags made from used billboard vinyl and cork
boards made from used wine corks!
For more information on TerraCycle's free recycling programs which
among other things provide the drink pouches for kid’s pencil cases and
the cookie packaging for the kid's notebooks available at OfficeMax
visit:
www.terracycle.net/brigades. Any school or non-profit can get paid to help us collect waste packaging.
For samples and images of the products or more information on this
expanding partnership, please contact Albe Zakes at 609.393.4252 x233
or at
Albe@terracycle.net.
About TerraCycle, Inc.
Tom Szaky, a 25-year old entrepreneur and Princeton University dropout, founded TerraCycle (
www.terracycle.net)
his freshman year. The company debuted its revolutionary worm poop
plant food packages in reused soda bottles at Wal*Mart and The Home
Depot in 2005. TerraCycle products are the first consumer products to
earn the right to carry the Zerofootprint™ seal. The seal signifies
that the materials and manufacturing process used to produce its
products have virtually no negative environmental repercussions. In
July 2006, Inc. Magazine named TerraCycle, "The Coolest Little Start-Up
in America."
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