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Having Your Cookies and Eating Them Too

Posted by goinggreen Posted on: 07/25/08

Having Your Cookies and Eating Them Too

Want to reduce waste but can't stay away from those Chips Ahoy and Capri Suns? A new partnership between Kraft foods and Terracycle let's you have your cake and eat it, too. Or in this case, have your oreos without contributing to the landfill.

Sign up at www.terracycle.net/brigades and then let the collecting begin!

  • The Energy Bar Wrapper Brigade collects used bar wrappers and donates two cents for each wrapper collected. TerraCycle has found a unique way to braid these wrappers into colorful, durable purses and backpacks. The wrappers also can be fused, making the wrappers very dynamic for upcycling.
  • The Cookie Wrapper Brigade collects used Nabisco cookie wrappers and donates two cents for each wrapper collected. TerraCycle will use proprietary technology to fuse the wrappers together into sheets of waterproof fabric, which then can be made into umbrellas, shower curtains, backpacks, placemats and much more. It is expected that 4,000 brigades will be established in the first year.
  • The Drink Pouch Brigade collects used drink pouches and donates to participating school or community group two cents for every pouch collected. The used pouches are then sewn into tote bags, handbags and other durable items that will be available as early as April 1st at several major retailers.

Now you know how I feel about pre-packaged foods, not to mention those containing massive amounts of high fructose corn syrup, transfats, salt and chemicals, but if you're going to indulge, at least you can do it without adding to the waste stream!

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