 [03.07.2008] Greenbiz reported that TerraCycle
in partnership with Kraft Foods will "upcycle" used wrappers from
cookies, energy bars and drink pouches into purses, backpacks and
umbrellas.
This new cooperation will divert waste from landfills and provide a major coup for upstart TerraCycle.
TerraCycle CEO Tom Szaky estimates upcycled projects will comprise as
much as 30 percent of its 2008 projected revenue of $8 million, the
Wall Street Journal Reported. The company predicts that percentage --
and total revenue -- to nearly double in 2009.
Kraft Foods will fund the collection of the
packaging waste through TerraCycle's brigades, which will donate
between 2 cents and 5 cents per wrapper or drink pouch to participating
schools and nonprofits.
More information about the programme at TerraCycle's website.
TerraCycle uses innovative ideas to change waste into something useful.
Last time it used recycled bottles as containers for plant food, which
TerraCycle made from worm waste.
Source: Greenbiz.com
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