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Joel Makower, Executive Editor

This two-day, hands-on event focuses on the greening of mainstream products by combining first-rate speakers and panelists with a unique approach to innovation called Systematic Inventive Thinking (SIT).
Participants will hear from leading companies large and small, as well as the top green product designers and participate in innovative techniques that combine the best elements of a traditional conference and an experiential workshop.
NAPERVILLE,
Ill. -- The pencil cases in OfficeMax's newest retail offerings may
look surprisingly familiar, even nostalgic to some shoppers. The cases
are made from discarded containers of Capri Sun, the juice pouch more
frequently seen on playgrounds than on end-caps.
The cases are just one of the new products for sale at OfficeMax stores nationwide created by TerraCycle,
a company making innovative products from "waste-stream" materials like
juice packages, plastic bottles and e-waste. Among the other products
that OfficeMax announced it would carry include binders made from 100
percent reused cardboard, trash cans made from recycled e-waste
plastic, and non-toxic cleaning products packaged in old soda bottles.
In addition to diverting materials from the waste stream, TerraCycle's
products also aim to give back to the community as well as the
environment. The Capri Sun pouches used in the pencil cases, for
instance, are collected as fundraisers at schools; TerraCycle pays the
schools two cents per pouch, and then turns what would otherwise be
garbage into a new product.
The new line of products on sale at OfficeMax is TerraCycle's opening
foray into the realm of office products. TerraCycle first made waves in
2007 when it was sued by Scott's Miracle-Gro for what that company said were misleading claims for its flagship product, its worm poop fertilizers. The two companies settled the complaint in September.
TerraCycle and OfficeMax plan to work together on introducing more
products to shoppers, as well as furthering fundraising and educational
efforts around reuse and recycling of waste products.
See ClimateBiz.com