The Executive’s Daily Green Briefing

April 14, 2008

Target Launches First-Class Recycling Campaign

target_terracycle1.jpgIn case you missed this, the April 8 issue of Newsweek, on sale April 8, has a cover that converts into a prepaid envelope for sending Target’s plastic shopping bags to Terracycle where they are manufactured into reTotes, the reusable shopping bags sold by the retailer.

After the bags are mailed in, readers receive a coupon in the mail to receive a free Retote.

This is a one-of-a-kind promotion that lets everyone who gets the magazine take part in an environmental program, said Newsweek President Greg Osberg. Its a clever use of the magazine and clever use by a marketer. Readers and Target shoppers will recycle their shopping bags and, in return, get a practical bag that can be used all the time.

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The Bottom Line

Marketing

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Hi-Tech

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Efficiency

Duke’s Sustainability Report Includes 50% CO2 Reduction Scenario

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Orly Airport Taps Into Geothermal

Manufacturing

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Manufacturers Spent $26 Billion On Pollution Prevention In 2005

Carbon Offsets/RECs

Climate Action Reserve Wants Piece Of Voluntary Carbon Market

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Shell Will Freeze EU Investments Over Emissions Permits

CSR Reports

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Major Players

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