Calluna

I’m a sucker for all things branded in the Target logo and almost couldn’t resist buying the “Target retote” yesterday. It’s a good-size tote bag made out of recycled Target bags — yeah the white bags with the red bullseyes on them all matted together and turned into a tote bag. How cool is that???

But remember I said almost couldn’t resist. I didn’t buy the bag because a better offer presented itself. Instead, I bought the April 14 issue of Newsweek magazine which was part of the retote display. The gimmick is this: buy Newsweek magazine, take the cover off and make it into a mailing pouch (directions are included), stuff your used Target bags inside, and mail them (postage paid) to TerraCycle, a recycling company that has partnered with Target to turn the bags into totes. In return, you get a coupon in the mail for a free retote!! I can’t wait to make my Target mailer and fold up all my little Target bags to recycle. Sounds like fun, it will help the environment by not having the bags end up in the trash, and I get the tote for free. It’s a win-win.