Vermicompost Tea Goes Mainstream
Look out, Miracle-Gro

What happens when you combine worm castings (AKA worm poop), recycled soda bottles and a business deal with Home Depot? Apparently, this combination yields a hot new company with it roots firmly in composting and environmentally friendly consumerism. Enter TerraCycle.

Feeding food scraps to red worms produces worm dung. What use is the worm poop? It's an odorless natural fertilizer, but without the pesky requirements of the chemical fertilizers (like fossil fuels). The worm poop is converted into liquid form, and packaged in old soda bottles. Then, this worm poop in a second hand bottle is sold in Home Depot. Cha-ching!

This is such a pure business concept. It takes something nobody wants, converts it into a useful resource, packages it using a bottle nobody wants, and sells it to an eager public. It's an environmentally friendly product that serves a public good (reduces landfill usage) and has an economic value. As the guys on those Guiness TV commercials are fond of saying, "Brilliant!!".