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BUSINESS
Students' initiative drives business ahead
Neir Eshel
Princetonian Staff Writer
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| Photo by Alice Warren-Gregory |
(Expand Photo) TerraCycle, Inc., founded by Tom Szaky '05 in 2002, uses worms to produce eco-friendly fertilizer out of recycled garbage. |
You know you're on to something when you refuse
a million dollars and end up ahead. With the combination of a novel
idea and a whole bunch of garbage, that's just what Tom Szaky '05,
founder and CEO of TerraCycle, Inc., has managed to do. Now he plans to
share the experience with University students this summer.
After passing up a $1 million offer from the
venture capital firm Carrot Capital last year — "what they wanted
to do wasn't in line with what we wanted to do," Szaky said
— TerraCycle is now worth $4.2 million.
This summer, it plans to hire 35 interns from
the University, making the company — which manufactures an
eco-friendly fertilizer made entirely out of garbage — the largest
corporate provider of summer internships to students here.
"It appeals so much to people because it's not
a traditional internship," said Alex Salzman '06, who headed up the
intern search this year. "People at Princeton tend to be A-type:
driven, but at the same time creative. As interns, they're often
stifled, but in TerraCycle their ideas really count."
After sending emails to the freshman class and
students in the engineering, architecture, art and economics
departments, Salzman said over 100 students expressed interest in the
35 spots.
"We're working on something about to explode, and people are excited about it," he said.
The interns, who Szaky said will be selected
within the next month, will live for 12 weeks in an "eating club-size"
house Szaky bought in Trenton. He has already hired a cook and said
compensation will include room and board, and perhaps stock in the
company. Interns will work on all aspects of the company, contributing
ideas Szaky said will be incorporated into TerraCycle's business plan.
"The gist of the internship is that it's not
the classical collate-and-deliver-coffee job," Szaky said. "The interns
will be intimately involved in production, research, patents,
publicity, graphic design, everything."
Rob Hazan '06 signed up for the internship
after hearing about it from Salzman. "I want to be able to influence
the company," he said. "There's a lot more responsibility on my
shoulders than in the previous internships I've had. I'll be building
tech infrastructures that the company will rely on for the next few
years at least."
What is particularly exciting about this
summer, Salzman said, is that the company is getting ready to spread
nationwide. "If you were to plot our progress on a graph, we'd be on an
exponential curve," he said. "It's all about getting everything up and
running to take the company national."
TerraCycle's flagship plant food is already in
over a dozen stores in New Jersey, and Szaky said he is in negotiation
with nationwide chains including The Home Depot to extend its range.
Szaky is also applying for a business model patent; he said his company
is the first to package a mass-produced product in reused bottles. The
company, which has 15 full-time employees, works with over 100
elementary schools throughout the state to collect recycled 20 oz.
bottles as containers for the plant food.
Another novel aspect of the company, Szaky
said, is that it can "make money at both ends." Businesses such as feed
lots and paper factories pay TerraCycle to pick up their trash, so that
they can avoid paying larger landfill fees. TerraCycle then composts
this trash with the assistance of worms, whose excrement is purified to
produce the plant food.
The company, therefore, gets "paid for raw
materials and paid for finished products," Szaky said. "And not only is
the plant food organic, it's effective too."
Szaky, who has already taken three semesters
off from the University, said his leave-of-absence will continue
indefinitely. "I'd like to take this process through and really build
something big," he said. "What I want to do is find success and have a
lot of fun doing it."
TerraCycle was founded by Szaky in 2001.
Everything from the fertilizer itself, to its 20-oz. container, to the
shipping cartons, is made from recycled waste, creating a company Szaky
says is the first in the world to produce a "negative environmental
footprint."
"You're actually helping the environment
through the purchase," Szaky said. "We take garbage away from the
landfill, instead of to it."
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